Responsible Gaming
How AI Pushes Canadians Toward Betting
A major global trend of recent years is the growing popularity of AI-powered chatbots. Millions of people and businesses use ChatGPT and similar tools for all kinds of tasks. In a previous article, we already discussed how bookmakers integrate AI into their platforms. Canadian bettors also turn to chatbots for hints – such as which […]
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Marketing Strategies and Psychological Tricks Bookmakers Use on Canadian Bettors
According to a survey by Ipsos Canada, 30% of Canadians are registered on at least one online gambling platform, with an average of 3.6 accounts per person. Despite these numbers, there is still little research in Canada on how betting marketing affects users. This is partly because the topic has long remained outside the focus […]
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Young Canadians and Betting: How Education Can Help Prevent Gambling Harm
Gambling, including sports betting, has become an integral part of the digital world – where youth spends a significant amount of time and are frequently exposed to such activities. A study by MediaSmarts revealed that about one in five young Canadians engage in online betting or casino games. Even if they aren’t actively looking for […]
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How Artificial Intelligence Is Used in Betting in Canada
Artificial intelligence is gradually transforming the betting industry in Canada. Local operators are increasingly adopting machine learning algorithms to analyze customer behaviour, personalize offers, and reduce risk. These technologies promise higher profits, but at the same time, they raise ethical and regulatory concerns. For example, the PowerPlay platform now uses DataX and LogicX tools from […]
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March: Problem Gambling Awareness Month in Canada
We have previously discussed the issue of sports betting addiction. However, March is a special month dedicated to raising awareness about gambling-related problems in many countries, including Canada. That is why we are once again drawing attention to this important topic. The statistics presented by experts are truly concerning. For instance, Matthew Young, a researcher […]
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Women in Betting: Trends, Challenges, and Opportunities
Just a few decades ago, sports wagering was considered a predominantly male pastime. Bookmakers focused on a male audience, and women’s participation in betting remained minimal. However, the situation has changed. Each year, more and more women are getting involved in the industry, making it not just an occasional occurrence but a noticeable trend. Let’s […]
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Why Do Some Win While Others Lose?
The world of betting is a fine line between success and failure. Some turn gambling into a source of income by using analytics and a strategic approach. Others lose everything by relying on luck and emotions. This article will explore two contrasting fates: Haralabos Voulgaris, who made millions from sports betting, and Noah Vineberg, whose […]
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Online Betting in Canada: How to Avoid Scams
The gambling industry in Canada, including sports betting, is becoming increasingly vulnerable to digital fraud. According to a TransUnion report for the first half of 2024, this sector recorded the highest level of suspected online fraud attempts among all industries in the country at 9.6%. For comparison, retail experienced 9.2% and government services 7.7%. Furthermore, […]
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Avoiding Betting Problems: A Practical Guide for Canadians
Betting in Canada is not just a popular pastime, but a significant social concern affecting millions of people. In recent years, interest in sports betting and fantasy sports has surged. According to Leger’s research, around 6 million Canadians participate in sports betting, while 5 million engage in fantasy sports. Legalizing single-event sports betting three years […]
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Betting and Advertising: How Ontario Tackles Industry Challenges
Since the legalization of betting in 2022, Ontario has experienced rapid growth in this sector, drawing both opportunities and challenges. The province has become a hub for discussions on how to regulate gambling responsibly, particularly as it welcomes international operators like Bet365. Recognizing the potential risks of unchecked advertising, the Alcohol and Gaming Commission of […]
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