Betting in Canada

Man in a red Canada cap holding a coin to his lips for luck while betting online, with a laptop, betting slip, and lucky charm on the table.
Betting in Canada 10-08-2025

Superstitions in Betting Among Canadians

Sports betting is not just about calculations, statistics, and analysis. Many players rely on signs and rituals they believe bring good luck. According to NOW Toronto, almost a third of surveyed Canadians wear “lucky” clothing before a game. For many, it’s not the garment itself that matters but the mood it creates. Some even refuse […]

read more
Illustration of a human brain caught on hooks, surrounded by sports and gambling icons, symbolizing how marketing tactics target bettors' psychology.
Betting in Canada 13-07-2025

Marketing Strategies and Psychological Tricks Bookmakers Use on Canadian Bettors

According to a survey by Ipsos Canada, 30% of Canadians are registered on at least one online gambling platform, with an average of 3.6 accounts per person. Despite these numbers, there is still little research in Canada on how betting marketing affects users. This is partly because the topic has long remained outside the focus […]

read more
Illustration of a concerned teenager facing online betting ads and casino apps, with a shield labelled “Education” symbolizing protection from gambling influence.
Betting in Canada 06-07-2025

Young Canadians and Betting: How Education Can Help Prevent Gambling Harm

Gambling, including sports betting, has become an integral part of the digital world – where youth spends a significant amount of time and are frequently exposed to such activities. A study by MediaSmarts revealed that about one in five young Canadians engage in online betting or casino games. Even if they aren’t actively looking for […]

read more
Group of friends watching a football game and chatting in a cozy sportsbook lounge in Canada
Betting in Canada 25-05-2025

Why Offline Betting Is Winning Back Canadian Bettors

Digital technology has transformed everyday life beyond recognition. Today, you can buy groceries or watch movie premieres – all with just an app. Everything has become simpler, faster, and more convenient. The betting industry has gone through a similar shift: mobile platforms and websites have replaced paper slips, queues, and even conversations with cashiers. But […]

read more
A smartphone displaying micro-betting odds next to a Canadian flag, cash, and neon sports icons.
Betting in Canada 18-05-2025

Micro-Betting: The Growing Sports Gambling Trend in Canada

Micro-betting is a new form of sports gambling rapidly gaining popularity in Canada. Unlike traditional wagers on the final outcome of a match, here the player makes a prediction about a specific moment – for example, who will make the next out or what the result of the next attack will be. According to a […]

read more
Visualization of AI integration in betting operations, showing data analysis of user behavior, betting trends, and session metrics.
Betting in Canada 11-05-2025

How Artificial Intelligence Is Used in Betting in Canada

Artificial intelligence is gradually transforming the betting industry in Canada. Local operators are increasingly adopting machine learning algorithms to analyze customer behaviour, personalize offers, and reduce risk. These technologies promise higher profits, but at the same time, they raise ethical and regulatory concerns. For example, the PowerPlay platform now uses DataX and LogicX tools from […]

read more
Baseball player, tennis player, basketball player, and Formula 1 car in front of a Canadian flag representing major May sports events in Canada.
Betting in Canada 04-05-2025

Placing Bets in Canada: A Guide to May’s Sports Events

May is a busy month for sports and betting. As the excitement of hockey winds down, new opportunities arise: the Formula 1 season kicks off, MLB heats up, and the tennis calendar builds toward Roland-Garros. Canadian fans will have plenty to watch – and to bet on. Spring also brings a shift in bookmakers’ behaviour: […]

read more
Illustration depicting match-fixing: a handshake between a businessman and an athlete with cash, symbolizing corruption and manipulation in sports
Betting in Canada 13-04-2025

The Influence of Match-Fixing on Legal Betting in Canada

In Canada, where betting is legal and well-regulated, match-fixing remains a grey area. There are no laws that criminalize manipulation, and regulators typically catch only those who act carelessly. Global statistics offer some hope: in 2024, the number of suspicious matches worldwide dropped by 17% – down to 1,108 cases (according to Sportradar). But Canada […]

read more
A faceless man and woman holding smartphones with a Canadian betting website on the screen
Betting in Canada 30-03-2025

Spring 2025: Canadian Betting World News Digest

The Canadian betting sector continues to evolve, bringing new developments that impact players, operators, and stakeholders across the country. From shifting political wagering odds to major corporate partnerships, staying informed is essential to understanding the direction of the market. Our goal is to keep you updated with the most relevant news, offering insight into key […]

read more
The Alberta provincial flag waving against a sunrise, symbolizing a new chapter with the launch of a regulated online gambling market in 2026
Betting in Canada 23-03-2025

Alberta Gears Up to Launch a Regulated Online Gambling Market in 2026

Alberta, one of Canada’s most economically developed provinces, is set to launch its open online gambling sector in the first quarter of 2026. This move marks a major step in Alberta’s gaming industry, which has lagged behind more developed markets like Ontario’s. However, the path to this launch has proven more complicated than planned. Initially, […]

read more