Betting in Canada
From Niche to Mainstream: Esports Betting in Canada
Just a few years ago, esports betting was seen as entertainment for a narrow circle of gamers. Today, the picture looks different: Canadian bookmakers are actively expanding their offerings in this category, while interest among players is growing along with esports itself. According to Grand View Research, esports revenue in Canada reached about USD 111 […]
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Why Athletes Aren’t to Blame for Your Losing Bets
Recently, Ottawa Senators captain Brady Tkachuk found himself in the spotlight – but not because of his performance on the ice. After several games, he began receiving messages from people who had placed bets on him and lost money. They accused him of failing to meet their expectations in shot statistics or overall effectiveness. This […]
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Superstitions in Betting Among Canadians
Sports betting is not just about calculations, statistics, and analysis. Many players rely on signs and rituals they believe bring good luck. According to NOW Toronto, almost a third of surveyed Canadians wear “lucky” clothing before a game. For many, it’s not the garment itself that matters but the mood it creates. Some even refuse […]
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Marketing Strategies and Psychological Tricks Bookmakers Use on Canadian Bettors
According to a survey by Ipsos Canada, 30% of Canadians are registered on at least one online gambling platform, with an average of 3.6 accounts per person. Despite these numbers, there is still little research in Canada on how betting marketing affects users. This is partly because the topic has long remained outside the focus […]
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Young Canadians and Betting: How Education Can Help Prevent Gambling Harm
Gambling, including sports betting, has become an integral part of the digital world – where youth spends a significant amount of time and are frequently exposed to such activities. A study by MediaSmarts revealed that about one in five young Canadians engage in online betting or casino games. Even if they aren’t actively looking for […]
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Why Offline Betting Is Winning Back Canadian Bettors
Digital technology has transformed everyday life beyond recognition. Today, you can buy groceries or watch movie premieres – all with just an app. Everything has become simpler, faster, and more convenient. The betting industry has gone through a similar shift: mobile platforms and websites have replaced paper slips, queues, and even conversations with cashiers. But […]
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Micro-Betting: The Growing Sports Gambling Trend in Canada
Micro-betting is a new form of sports gambling rapidly gaining popularity in Canada. Unlike traditional wagers on the final outcome of a match, here the player makes a prediction about a specific moment – for example, who will make the next out or what the result of the next attack will be. According to a […]
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How Artificial Intelligence Is Used in Betting in Canada
Artificial intelligence is gradually transforming the betting industry in Canada. Local operators are increasingly adopting machine learning algorithms to analyze customer behaviour, personalize offers, and reduce risk. These technologies promise higher profits, but at the same time, they raise ethical and regulatory concerns. For example, the PowerPlay platform now uses DataX and LogicX tools from […]
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Placing Bets in Canada: A Guide to May’s Sports Events
May is a busy month for sports and betting. As the excitement of hockey winds down, new opportunities arise: the Formula 1 season kicks off, MLB heats up, and the tennis calendar builds toward Roland-Garros. Canadian fans will have plenty to watch – and to bet on. Spring also brings a shift in bookmakers’ behaviour: […]
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The Influence of Match-Fixing on Legal Betting in Canada
In Canada, where betting is legal and well-regulated, match-fixing remains a grey area. There are no laws that criminalize manipulation, and regulators typically catch only those who act carelessly. Global statistics offer some hope: in 2024, the number of suspicious matches worldwide dropped by 17% – down to 1,108 cases (according to Sportradar). But Canada […]
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